Every story has a beginning

Agro Sélections Fruits (ASF) was founded in 1996 by Arsène and Laurence Maillard, who were pioneers in the development of stone fruit.

After years of innovation, our flat nectarine and flat peach varieties continue to surprise with their exceptional aromas, colour, and delicious, sweet and slightly acidic flavour.

maillard brothers, pioneers in flat fruit and origin of ondine

In 2018, ASF joined Frutaria (Samca Group) to combine the Maillards’ expertise with Frutaria’s varietal improvement programmes.

The result is an unbeatable portfolio of varieties in terms of production capacity, consistency and organoleptic attributes, coordinated by the Frutaria Innovation division.

timeline origin of ondine pioneers in flat fruit

In 2018, ASF joined Frutaria (Samca Group) to combine the Maillards’ expertise with Frutaria’s varietal improvement programmes.

The result is an unbeatable portfolio of varieties in terms of production capacity, consistency and organoleptic attributes, coordinated by the Frutaria Innovation division.

Pioneers in flavour

The Maillards’ mantra is to pick fruit gently and at the right point of ripeness, and this is the principle by which they have lived their lives. Over the years, they have focused their efforts on ensuring that grocery shelves are stocked with quality fruit for consumers.

In their quest for authenticity and flavour, the Maillard brothers identified flat fruit as the fruit of the future: it’s always tasty and easy to eat!

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